I'm not understanding the contradiction here, or perhaps what it is that's confusing you. If you consider that the winding voltage (noted by it's positive peak, for example) is represented by the Real part of the phase vectors (the projection onto the x-axis) and that those vectors are rotating CCW, as specified then then the phase sequence (in time) is ABCABCAB... So the voltage peak of B lags A; it's behind A in time. Likewise B leads C; it's ahead of C in the time sequence.
There is often some ambiguity in identifying this stuff because of the rotation symmetry (like modulus arithmetic), so much of this sort of communication depends on people's definitions. The overriding point is that there are two possible sequences which need to be named somehow; ABC vs. ACB, which is the same as BCA vs. CBA, etc. I think your confusion is likely more about how things are defined than any real misunderstanding.
Having work for many years with 3-phase stuff, I can assure you that you will continue to be confused by other people's seemingly arbitrary choices. Yes, there are some industry standards, but they are often not followed because in practice you will often just try one way see if that's the order you wanted. For example, you connect your motor with a random order and try it, if it spins backwards, then you switch two of the phases and it will be correct. In cases where you can't afford to guess wrong, then you will have go through all of the documentation and do some other test to verify it will be correct before you turn it on.
In our installation manuals for a product with a water pump, we specify the correct phase order referenced to the wire colors on our power cable with language similar to that in your textbook, specifying the order of the voltage sequence to be applied. I've never heard anyone talk about positive or negative phase sequences, that definition is a little too abstract to rely on in practice. Rather, we describe how it must behave, not what name it has.
edit: 240o vs. -120o isn't really an issue for people that understand phasors, we all know what you mean. In practice I mostly see people using the (-180o, +180o] range.