I would say that potential energy is a property of a system. If you have a system of two opposite charges separated by a distance r, then there is potential energy associated with the system (because work had to be done against the attractive electrostatic force to separate them by that distance).
This potential energy is a single number. However, if the magnitude of one of the charges changes or the distance between them changes, so too does the potential energy of the overall system. (The number changes, because the system being described has changed.)
Electric potential gives us a way of characterizing the effect associated with ONE single charge without making direct reference to a specific second one. If you look at the definition, you will see that the potential due to a charge is defined as the potential energy that the system would have if another positive unit test charge were located a distance r away from the charge in question. Therefore, electric potential is a function of position r, in space as opposed to being a single number. In fact, potential r, is a scalar field (a quantity that takes on a scalar value at every point in space). The electric potential of a single charge can be thought of as a quantity that characterizes the influence of this charge on its surroundings, but without having to specify what might be there in those surroundings.
This explanation makes it clear why electric potential has units of "potential energy PER unit of charge." It is the potential energy that the system would have if a unit test charge (1 C) were placed at point r, and therefore is neatly independent of the specific amount of charge present at point r.