I believe the answer is because the Bragg peak occurs at at specific angle/direction between incident beam and scattering direction. Bragg scattering is a combination of specular reflection off of a single crystal plane (basically a zeroth order diffraction maximum) as well as constructive interference between adjacent planes. By having random orientation of the scatterers, the Bragg peaks will only occur for a very small percentage of the small crystals of the powder. (I believe I have this part correct). Most of the crystals in the powder do not have the proper incident angle to make a Bragg peak. ## \\ ## When you get a Bragg peak from a given crystal, the scattering will be in a ring, because the scattering is no longer in a single plane for all of the crystals that satisfy the Bragg condition.