That website provides (or rather, attempts to provide) a description of orbits along the lines of Newton's cannon. It is admittedly a poor description.
Imagine an airless, non-rotating planet with a single tall mountain. Imagine a cannon emplaced atop that mountain. Imagine that one can increase the amount of charge (gunpowder) placed in the cannon, without limit.
With a tiny amount of charge, the cannonball will follow what appears to be a parabolic arc and eventually land somewhere on the mountain. If you keep increasing the charge with each shot, eventually the cannonball will fall clear of the mountain and hit somewhere on the featureless plain out of which the mountain arises.
Increase the charge even more and you can no longer pretend that featureless plain is a plane. It's the surface of a curved planet. The path followed by the cannonball no longer looks like a parabolic arc. It instead looks like an elliptical arc. If you look back, that supposed parabolic arc that the cannonball followed with a lesser charge is actually an elliptical arc as well. Increase the charge even more an the cannonball strikes the planet a quarter way round the planet from the mountain, then 3/8 the way around, and eventually, just shy of half way around.
Now when you increase the charge something rather different happens. The cannonball's altitude decreases at first, but when it reaches the antipode (halfway around point), the altitude starts increasing. The cannonball does not hit the planet. Instead it falls all of the way around the planet and will eventually hit the cannon if you don't move it out of the way. The cannonball is in orbit!
If you keep increasing the charge you will find that the altitude at the antipode keeps increasing. Increase the charge enough and the cannonball will maintain the same altitude throughout its flight. Increase it even more and the height at the antipode exceeds the height of the mountain + cannon.
At this point you'll notice something else happening. With every increase in charge, it takes the cannonball longer and longer to make its round the planet trip. Increase the charge even more and the cannonball won't return, ever. The path now is parabolic, with the cannonball heading off to infinity rather than following a closed path. Increase the charge even more and the path becomes hyperbolic.