There cannot be a generally valid collapse postulate, because it depends on your experimental setup, what happens to the measured object. E.g., if you detect a photon with a photo detector you use the photoelectric effect, i.e., the photon is absorbed by the detector and for sure not in an eigenstate of the measured quantity (e.g., the polarization in a given direction). Of course there are (approximations of) ideal von Neumann "filter measurements", e.g., using a polarization filter, which lets through only photons with linear polarization in a given direction. Then the projection postulate holds, and you have a kind of "collapse of the state".