By lateral I meant in a straight line, as opposed to rotational.
If the ball is moving and not spinning, it's accelerating the air in the direction that the ball is moving, which reacts with an opposing force, drag.
If the ball has backspin, then the bottom surface of the ball is moving forwards faster, and the top surface of the ball is moving forwards slower (or backwards if rotational surface speed is faster than latera [forwards] speed), than the non spinning case. The bottom surface of the ball accelerates the air forwards a bit more than the non-spinning case, and top surface of the ball is accelerating air forwards less than the non-spinning case. This creates a differential in acceleration of air, more at the bottom, less at the top (in the case of backspin). The greater the acceleration, the higher the pressure because of the air's momentum and resistance to acceleration. So the differential in acceleration of air corresponds to a differential in reactive pressure, higher pressure below, and lower pressure above. Air can't flow through the ball, so there's a net downwards acceleration of the air because of the pressure differential, and the air reacts with an opposing upwards force on the ball, "lift".
Air "attaches" to the ball because of friction between the air and the ball. This boundary is not infinitly thin, because of "friction" within the air itself, called viscousity. The result is a small amount of air that spins in the same direction as the ball, diminishing with distance from the surface of the ball.
Wiki has an article on this:
http://en.wikipedia.org/wiki/Magnus_effect
Personally, I prefer Newton explanations for "lift" as opposed to Bernoulli explanations. With the Newton method, the focus is on acceleration of air and the corresponding reaction force. With the Bernoulli method, the focus is on relative velocities of air streams, which are meaningless unless the causes for these air stream velocities is known. Also with the Newton approach, it's clear that work is being done on the air, while in some cases work done on the air is ignored with Bernoulli approach.
Another issue with the Bernoulli approach is that its frame of reference is based on an object, not the air itself, similar to a stationary object inside a wind tunnel. An association is made between "faster" moving air and lower pressure. However change the frame of reference to the air itself, similar to a ground observer in a no-wind condition, or an observer hovering along with the wind in a balloon. From the air's frame of reference, the faster moving air is the result of acceleration and is associated with higher pressure, not less.
update - see next post.