Not quite the same. At the equator, an object in free-fall is rotating at an angular speed of ω = 2π/3600*24 rad/sec. So the centripetal force is Fc = mω2r. The gravitational force is mGM/r2. Since in the ISO standard, the weight is determined by the second time derivative of its radial distance to the centre of the earth, you have to subtract the centripetal force.
[itex]weight = m\ddot{r}= m(GM/r^2 - \omega^2r) = m(g - \omega^2r)[/itex]
Since ω2r = .034 and g = 9.81 (m sec-2) at the equator, you would need to be able to measure the apparent weight very accurately to see the difference. At the equator, the apparent g (which is the ISO standard) is 9.78 m sec-2.
The ISO standard is the easiest to use since it is what a spring scale would measure.
AM