I'm watching tv and there is a commercial on. "Save 90% on jewlery for valentines day. 2 carat necklace reg price $999" or something like that. then down on the bottom of the screen is the fine print. "regular price may not have resulted in sales" They know they are going to sell this stuff on Valentines day so the week before valentines they put a ridiculously high price tag on an item just so they can claim to take off 90%. I'm trying to sell my old dvd player. I was originally asking $19,000 for it, but since I like you I'm going to take off 99% and give it to you for only $190 how could you say no?