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mecestudent
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I was thinking of taking a marketing as a technical elective (just for fun since it seems interesting)...but is market useful for engineers? Anyone actually have to use marketing skills in their jobs/careers?
mecestudent said:I was thinking of taking a marketing as a technical elective (just for fun since it seems interesting)...but is market useful for engineers? Anyone actually have to use marketing skills in their jobs/careers?
Topher925 said:Just keep in mind that marketing is the most powerful form of evil known to mankind, so tread lightly.
While I agree with the general comment, I think engineers should be well-rounded in useful ways. Marketing is not something a typical engineer will need for a decade after they leave school, which is too long for it to be useful. If the goal of the OP is a liberal arts elective that is useful to an engineer, I can think of many others that would be more imediately useful: economics, writing, ethics, leadership/managment, etc.Cyrus said:A good engineer is well rounded.
russ_watters said:Marketing is not something a typical engineer will need for a decade after they leave school, which is too long for it to be useful.
Yes, marketing is relevant to engineering because it helps engineers understand the needs and preferences of their target audience, and allows them to communicate the value and benefits of their products or services effectively.
Marketing can benefit engineers in several ways. It can help them identify potential customers, gather feedback and insights, differentiate their products from competitors, and generate demand for their offerings.
Yes, engineers can use marketing techniques such as market research, branding, and advertising in their work to promote their products or services and communicate their technical expertise to a wider audience.
No, marketing does not necessarily distract engineers from their core work. In fact, it can help engineers better understand the market and customers, leading to more effective product development and innovation.
While it is not essential for engineers to have extensive marketing knowledge, having a basic understanding of marketing principles and techniques can be beneficial in their roles, especially in today's competitive business landscape.