The purpose of Google's investment in Zynga is to prepare for the launch of a new game platform. This investment will help Zynga expand its game offerings and reach a wider audience, while also benefiting Google by increasing user engagement and revenue on its platform.
The specific types of games that will be available on the new platform have not been announced yet. However, Zynga is known for developing popular mobile and social games such as FarmVille and Words With Friends, so it is likely that these types of games will be included.
This investment has the potential to significantly impact the gaming industry. It could lead to increased competition among game developers and platforms, as well as potentially changing the landscape of the mobile and social gaming market.
The exact launch date for the new game platform has not been announced. However, both Google and Zynga have stated that they are actively working on its development and hope to launch it in the near future.
Yes, this investment is expected to benefit both companies. Google will gain a strong partner in the gaming industry, potentially increasing user engagement and revenue on its platform. Zynga will receive significant funding and resources to continue developing and expanding its game offerings.