Right, so the trace with a perfect fluid is the expected $$-\rho + 3p$$
For dust, we use ##p=0##, and for photons (traceless) we use ##\rho=3p##
So a timelike KVF, if it exists, can give us the total energy.
A spacelike KVF, which does exist in FRW spacetimes, can give us momentum.
So in FRW...