The definition of "continuous function" is that lim f(x)= f(lim x). Logarithm is a continuous function so [itex]lim log((3/5)^x)= log(lim (3/5)^x)[/itex]. The lefthand side is x log(3/5). Since 3/5< 1, log(3/5) is negative and x goes to infinity, x log(3/5) goes to negative infinity. In order that log(A)= negative infinity, A must equal 0. [itex]log(lim (3/5)^x))[/itex]= negative infinity so [itex]lim (3/5)^x= 0[/itex]
Myself, I would consider it simpler, and perfectly valid to note that since 3/5< 1, [itex]3/5)^2< 3/5[/itex], [itex](3/5)^3< (3/5)^2[/itex] etc. so the limit is 0, as praharmitra said.