I have to say, and maybe this is a reflection of some deeply negative personal quality, but once they're out of the ground and deemed safe and healthy and I understand the mechanics of their rescue and survival I lose all interest.
rootX: This is a bit like the "no man left behind" policy of most militaries, which range from the general assurance that you won't be abandoned, lost, or left dead in hostile territory. There are benefits to these ideas, the first and most obvious being: Who would be so insane as to go mine coal if they knew that there would be a monetary weigh-in about whether or not to rescue. Modern coal minding is dirty and miserable, but it's still skilled labor requiring mental and physical fortitude. You can't even have convicts mine coal unless you're comfy with them playing around with huge amounts of explosives.
Many similar issues exist with an armed force... you CAN force people to fight, but history shows it's just doesn't end well. With a volunteer force you want present as many incentives to join a very risky business, and remove as many disincentives. "No man left behind" covers a lot of fears of being used as a cog and abandoned. Does it happen? yeah... a lot, and coal miners die a lot from less attractive causes such as a pneumosilicosis, but when the chance to put on a big show and demonstrate that in that particular hazard: trapped in a coal mine..., they'll move heaven and Earth to get you out.
It's not about logic, it's about marketing an image, retaining workers and that kind of thing. I find it no more tasteful or distasteful than a multibillion dollar marketing or PR campaign. The ones that annoy me are the PR jobs that serve no purpose at all except ego-stroking...