I knew from the start that this was a scam, because their marketing budget is huge enough to buy all of the major talk-radio hosts' glowing endorsements. Besides, how many bags of salt do YOU actually have to "carry to the basement" (it seems every talker has this problem)? I have very hard well-water with iron, and I only need three bags every six months at about $5 each. Not a big deal. For that infrequent of maintenance, I don't even stock it in the house.
Clicking a single link on the company's website (http://www.easywater.com/howitworks.aspx) immediately states; "...electronic frequencies (not actual electricity) pass through the pipe and cause molecular agitation in the water. (Faraday's Law)."
OOoohh. All scientifical sounding and stuff. Electricity 101 (and Wikipedia) tell us that Faraday's law is... "The induced electromotive force (EMF) in any closed circuit is equal to the time rate of change of the magnetic flux through the circuit." Hmmm. I don't see how that "...breaks hydrogen bonds and causes the water molecule clusters to become individual molecules, which re-dissolve the existing scale deposits." But apparently that effect will remove the OLD scale from the pipes throughout your house, not just the nine-inches wrapped with wire. Their units are sized/priced by grains-of-hardness, but not according to flow rate or volume. The only consideration in the installation instructions (d/l from website) are how many wraps of wire (one or two) and length of the coil, based on diameter and copper vs. pvc, but I think this may be a factor of how much wire is supplied, since 1/2" pipe gets two 14" wraps, and 1" pipe gets two 9" wraps.
Fedaykin's posted paper on magnetic-water-softeners is great, but the EasyWater folks have their arguments against it. The paper mentions claims of "violent intramolecular vibrations and shock at the same time magnetic energy is being added, the mineral’s crystallization is upset and cohesion broken.” But those aren't EasyWater's claims at all. EasyWater's claims are... Faraday's law of molecular agitation [cited above], Combining of minerals and removing their surface-electrostatic charge so they won't stick to pipes, breaking the water molecules into individual molecules to re-dissolve existing scale and best of all, since nothing is actually removed from the water (although "physically changed") conventional water quality tests will still show the same mineral concentrations. They even admit that your glasses will still be spotty, you will still have to wipe down your shower door, and you will still have rust stains if your water contains dissolved iron. So, what's the point?
The only thing certain here is that it will remove money from your wallet.