brewnog said:
It all went far too fast for me! I could make out what some of the pictures were, but couldn't spot the target, even in the first one.
That's why I had to keep replaying it.
I agree with all the others claiming it's nonsense. You have a bunch of images that are all pretty much the same and nearly impossible to distinguish from one another as they blink past you too fast to focus on anything, then suddenly one image that's strikingly different...different colors, different patterns, mostly empty space with an object in the middle...and they're trying to conclude something from that about their subjective determination of what is a "negative" vs. a "neutral" image?
It probably also depends on which target image they use. Their illustration shows a sideways lighthouse, and the demonstration uses sideways trees. It would probably be easier to spot a lighthouse (sideways or otherwise) than trees amidst a series of images of other trees.
All it tells me is if you blink images past me in such rapid succession, I can't possibly spot them all. I wonder if they considered the position of the image in the series? For instance, is it easier to spot the 10th image than the 4th one if it takes a moment to react to and focus on the blur of images?
Edit: I just went and played it again. Oddly, the images didn't seem to fly by me as rapidly this time as they did last night! And I'm on a faster connection.

I had no problem finding the target image on the first pass in all three this time, but it helped to know what the target image was that I was looking for, and that's what I focused in on...I didn't even notice the bloody hand this time!

Now I'm thinking it's biased toward knowing what you're looking for. If you're told there's going to be a possibly gorey image, that's what your eyes are looking for. You're going to spot that first (it's hard to know what to look for regarding a sideways image when it could be of absolutely anything). If I was told to look for a lighthouse, or a mailbox, I don't know if I'd notice the gorey image in the series while scanning for the object I'm interested in. Maybe if they just told me to look for a sideways image and didn't warn me of what else might be in the photo, I'd have had no trouble on the first try. Seems like a good test of the power of suggestion on what we see!