Mass movements begin with "men of words" or "fault-finding intellectuals" such as clergy, journalists, academics, and students who condemn the established social order (e.g.,
Gandhi,
Trotsky,
Mohammed,
Lenin). These men of words feel unjustly excluded from, or mocked and oppressed by, the existing powers in society, and relentlessly criticize or denigrate present-day institutions. While invariably speaking out in the name of disadvantaged commoners, the man of words is actually motivated by a deep personal grievance. The man of words relentlessly attempts to "discredit the prevailing creeds" and creates a "hunger for faith" which is then fed by "doctrines and slogans of the new faith".
[19] A cadre of devotees gradually develops around the man of words, leading to the next stage in a mass movement.