Drakkith said:
A "forbidden" transition is one that usually doesn't occur because other transitions are far more likely, correct? In what cases would we see a 3s to 2s transition?
Not exactly. Let me explain in more details.
Using a semi-classical theory (which works very well), we consider the electromagnetic field (external or vacuum) as classical and the atom as quantum. To first order, the interaction between the two is given by ##\hat{\mu} \cdot \vec{\mathcal{E}}##, where ##\hat{\mu}## is the dipole moment operator and ##\vec{\mathcal{E}}## the EM field. The probability of a transition between two eigenstates ##|1 \rangle## and ##|2 \rangle## is proportional to ##| \langle 1 | \hat{\mu} \cdot \vec{\mathcal{E}} | 2 \rangle|^2##. When ##| \langle 1 | \hat{\mu} \cdot \vec{\mathcal{E}} | 2 \rangle|^2 = 0##, the transition is said to be
forbidden, which is actually short for "electric dipole forbidden." This distinction is important, because there are higher order terms (electric quadrupole, magnetic dipole, etc.) that one can then consider that will make the transition possible. That said, these higher order terms are much smaller than the dipole terms, such that the transition probability is much smaller. When a state can decay through both a dipole (e.g., 3s → 2p) and a higher order transition (e.g., 3s → 2s), only the allowed, faster transition will generally be observed.
There are cases where no dipole transitions exists. A good example is the 2s state of hydrigen, which can only decay to 1s, corresponding to a forbidden transition. This decay eventually happens, but the lifetime of the 2s state is so long that it is considered a metastable state.
The selection rules are basically the cases when ##| \langle 1 | \hat{\mu} \cdot \vec{\mathcal{E}} | 2 \rangle|^2 \neq 0##, and often have simple physical explanations. For instance, ##\Delta l = \pm 1## is simply conservation of momentum. The angular momentum of the photon (spin 1) has to be taken into account, so the atom has to change its angular momentum upon absorption or emission of a photon.