The right hand side is [itex]x^4 - r^4[/itex] which for fixed [itex]r[/itex] is not identically equal to the left hand side for every [itex]x[/itex].
Starting with [itex]x^4 - 7x = (x - r)(x^3 + ax^2 + bx + c)[/itex] and comparing coefficients of powers of [itex]x[/itex] leads to [tex]
a - r = 0, \\<br />
b - ar = 0, \\<br />
c - br = -7, \\<br />
cr = 0.[/tex] This is a system in four unknowns [itex]a[/itex], [itex]b[/itex], [itex]c[/itex] and [itex]r[/itex] which has the solution [itex]a = r[/itex], [itex]b = r^2[/itex], [itex]c = r^3 - 7[/itex] and [itex]r(r^3 - 7) = 0[/itex]. This of course gets you no closer to actually finding [itex]r[/itex].
Instead observe that [itex]x^4 - 7x = x(x^3 - 7)[/itex] and then use the identity [itex]x^3 - r^3 \equiv (x - r)(x^2 + rx + r^2)[/itex]. That leaves you to factorize a quadratic.