It's convenient to have the world-line parameter defined such that ##\dot{t}>0##. For massive particles you have time-like worldlines, and you can choose the proper time, ##\tau## as a natural world-line parameter. Then the four-velocity is "normalized": ##u_{\mu} u^{\mu}=c^2##.
For massless particles ("naive photons") of course you cannot choose proper time, because it's not defined but you can choose any affine parameter you like. Then you have ##\dot{x}^{\mu} \dot{x}_{\mu}=0##, i.e., light-like worldlines.
In both cases it is natural to choose ##\dot{t}>0##, where ##t## is the time-like coordinate since then with increasing world-line parameter you describe a motion into the future.