The best way to see that is the "eigenvalue" method I mentioned.
The determinant of the matrix
[tex]\begin{bmatrix}A & \frac{B}{2} \\ \frac{B}{2} & C\end{bmatrix}[/tex]
is AC- B2/4= (1/4)(4AC- B) and will be positive if B- 4AC< 0, negative if B- 4AC> 0, and 0 if B- 4AC= 0. The product of the eigenvalues is equal to the derivative so we have that the two eigenvalues are of the same sign (a circle or ellipse) if B2- 4AC< 0, of opposite sign (a hyperbola) if B2- 4AC> 0, and at least one 0 (a parabola) if B2- 4AC= 0.
(Two be complete, you should also include "degenerate conics": if A= 1, C= -1, B= D= E= F= 0, the equation is x2- y2= (x- y)(x+ y)= 0 which graph is the two lines x+ y= 0 and x- y= 0 (and is a "degenerate" hyperbola). If A= 1, B= -2, C= 1, D= E= F= 0, the equation is x2- 2xy+ y2= (x- y)2= 0, a single straight line (a "degenerate" parabola). If A= 1, C= 1, B= D= E= F= 0, the equation if x2+ y2= 0, the single point (0, 0) (a "degenerate" circle).)