Your questions don't seem to have anything to do with bra-ket notation. The notation is explained
here. The most important part is to note that \langle\phi|\psi\rangle is just the inner product of |\phi\rangle, and |\psi\rangle (which are both vectors).
The physical intepretation of an inner product is given by the rule that says that if the system is in state |\psi\rangle when you measure an observable represented by the operator A, and |a\rangle is the eigenvector of A with eigenvalue
a, then the probability that the result of the measurement will be
a is |\langle a|\psi\rangle|^2.
\langle\phi|A|\psi\rangle doesn't have any physical significance that I can think of when the two states are different, but \langle\psi|A|\psi\rangle is the average value of a large number of measurements of A on systems that are all prepared in the state |\psi\rangle. This follows from the probability rule I mentioned above and
\langle\psi|A|\psi\rangle=\sum_a\langle\psi|A|a\rangle\langle a|\psi\rangle=\sum_a a \langle\psi|a\rangle\langle a|\psi\rangle=\sum_a a|\langle a|\psi\rangle|^2