A few groups make a headlining score (or get caught doing it) and everyone thinks they can do it too ... like hearing jackpot bells in a casino.
It should probably be pointed out that the media use of "hacker" includes teenagers with a script - we used to call these script kiddies - and such like, while programmers tend to think of hackers closer to the gnu/usernet useage.
ie.
http://searchsecurity.techtarget.com/definition/hacker
When I studied computer science at college, the terms was used to refer to people who coded by the seat of their pants, without a plan or a diagram etc.
The implication is that the result is not good code ... as in "cobbled together". However, elsewhere the term referred to competence and an attitude of inquirey... as in "I can hack it."