The terminology they use with reflections is diffuse and specular (mirror-like). When you take a fine, irregular surface, the reflection is totally diffuse and the light from any small spot on the surface is reflected from all directions (from the lamps or the sun and the rest of the scene). So it will look very pale or white (modified by the pigment). Adding water, oil or a light varnish will fill in all the tiny holes and produce partly specular reflection (i.e a mixture of specular and diffuse) from the small liquid surfaces in the holes / gaps. This means that the image you will see is a poor quality reflection of some part of the surrounding scene this will be darker, in general (by excluding reflections from the lamps, to some extent), unless the viewing angle gives you a rough image of the lamp / sun - in which case it will look bright. Very thick varnish can produce very crisp images by reflection at the actual surface plus a semi specular reflection from the rough substrate beneath.
When you buy photographic prints, you can notice that the best quality prints are on high gloss paper but these suffer from annoying reflections of room lights if the angle is just right (/wrong) and matte paper may be better for general display. The 'depth' effect you get with a polished surface will be because the image you see (even the poor quality ones for moderate polishing) appear behind the surface (as with a mirror).