This dental gel aims to disrupt the toothpaste market with a new mechanism of action. As far as I understand, brushing with it boosts the negative charge on tooth surfaces, making it more difficult for bacteria to attach... even though bacteria are also negatively charged... Presumably, this should help to significantly reduce plaque build up, which would prevent a huge host of gum/dental problems. At the same time, it seems to help remineralize enamel in the absense of fluoride and hydroxylapatite. The makers explain this stuff on their website. Here's also a reddit post about this product. Bunch of links to presumably scientific sources. So what y'all think? Quackery or can this actually work? It's very intriguing because, in theory, this looks like a potential dental plaque/decay panacea. One thought: I don't entirely understand for how long the effect of each brushing is supposed to last... But if the negative charging effect of each brushing is immediate (as in, not needing a setting time like a fluoride toothpaste), relatively long-lasting and cumulative over time, wouldn't brushing with this 20 times per day for 3 days render teeth practically as bacteria repellent, or more, as if they had been brushed twice daily for 1 month? EDIT: I'm not really sure if this is the best forum for this thread. Feel free to move it to a more appropriate venue for theoretical discussion, if necessary.