Now it's correct: The little groups are represented by finite-dimensional unitary representations of the little groups, defined by leaving the standard momentum in the various cases constant.
(So far), physically relevant are the cases with ##m^2>0## (massive particles) and ##m^2=0## (massless particles). For ##m^2>0## the natural choice of the standard momentum is ##\vec{p}=0##, and the little group is the rotation group SO(3), which is substituted by its covering group SU(2), i.e., importantly you include the possibility of half-integer spin.
The case ##m^2=0## is more subtle. Here the standard choice for the standard momenum is ##k^0=\pm |\vec{k}|##, ##\vec{k}=k \vec{e}_3##. The little group is ISO(2), which has no proper finite-dimensional irreps. It's like the group of a non-relativistic particle in a plane, i.e., you have two translation operators with a continuous spectrum, but continuous intrinsic degrees of freedom have not been observed (yet?). Thus one restricts the irreps. to such for which the translations in this abstract ISO(2) are represented trivially, and then the non-trivial subgroup is O(2) (the rotations around the three-axis) or rather its covering group U(1). Since for the full Lorentz group you get also the full rotations as a subgroup the corresponding helicities (angular momentum component in direction of the momentum of the particle) are restricted to the set ##h \in \{0,\pm 1/2,\pm1,\ldots\}##. Thus, massless particles with spin ##\geq 1/2## all have two physical polarization-degrees of freedom (here using the basis of good helicity to construct the irreps).