Let me try one last(?) to explain. Let's introduce C as well as A and B. A, B and C are free falling directly towards a supermassive black hole, A starts out closer than B, who is closer than C. Let's also be clear they are quite close together (it makes things simpler). From A,B,C perspective, the black hole horizon is rushing ever faster toward them. When it reaches A, it is moving at the same speed as the light A emits towards B. When it (the horizon) reaches B, it is moving at the same speed as the light from B towards C. To clarify further what C sees, let's introduce a fanciful element - that anything crossing the event horizon turns pink. So what C sees is A and B some distance away, pink horizon rushing towards them. At some moment, though A and B continue to appear some distance away, perfectly normal, they both turn pink at the same time (and so does C), from C's point of view. The visual 'turning pink all at once' occurs simply because the horizon is moving at the speed of light past A, then B, then C.
[EDIT: Note that if C interprets what he sees in a normal way, then even though he 'sees' A and B turn pink simultaneously, he reasons that since A is further away than B, A must have turned pink slightly before B. If it were really simultaneous from C's point of view, C would expect to see B turn pink first.]