Start from scratch. It's about how people in an inertial reference frame motion synchronize their clocks at different locations:
1) Something about the clocks is surprising
Suppose a person is traveling from left to right at high speed. You shine a flash to the right. Experiments show that both of you measure the speed of the light flash at c relative to them, even though the traveling man is going in the direction of the light flash. Something about clock settings is weird.
2) It takes two of your clocks to measure how fast the moving man's clock is ticking. Suppose when he passes you, both of your clocks indicate 12:00. Call those clocks "start clocks" When he passes your clock to the right, after one of your hour, his clock indicates 12:55 instead of your far clock's 1:00 (call that clock your "stop clock"). How you synchronized your two, widely separated, clocks is critical. We will assume that you did it so carefully that all standard physics works out and the speed of light between your two clocks is exactly c.
3) The traveling man did exactly the same thing. He measures your clock rate using two of his clocks. Now, here is the important part: His "stop clock" is in the opposite direction from your "stop clock". When the two "start clocks" were together at 12:00, your "stop clock" was to your right and his "stop clock" was to your left. You are looking at your two clocks from left to right and he is looking at his two clocks from your right to left. All your clocks to the right are ahead of his (his appear to run slower), and all your clocks to the left are behind his (he thinks yours run slower).
4) Conclusion: Your clocks to the right of you are set farther and farther ahead of his. Your clocks to the left of you are set farther and farther behind his. When he travels to the right, you use your "stop clocks" to the right to track his one, moving "start clock" rate. His "start clock" looks slow to you. When he tracks your "start clock" rate, he is using his "stop clocks" to the left. Your "start clock" looks slow to him.