Monique said:
And I was always thinking people were being fooled into buying expensive wines.. I mean, in the countries where wine is a staple at meals (France, Italy) the families don't buy expensive wines but have "house wines" right? Exclusive wines are more for special occasions?
I do appreciate all the comments and will try some of the suggestions. I had some guests over for diner last Sunday and bought a nice Merlot that received a good review the week before, but they only asked for water so I saved the bottle for another time. Sometimes I feel like a kitchen maid with all the cooking that I do for people..
I don’t think many people are feel fooled into buying expensive wines, provided they are perceived as good, or at least interesting. Research has been done on this question, maybe someone here can give a link. Kahnemann quotes a survey carried out with the members of a wine club, where the participants were not told the prices of the wines and were also lied to about the prices. The result was a high correlation between the stated price and the perceived quality of the wine. Enjoyment of wine is subjective and price is evidently a driver, at least to members of wine clubs. The take-away is that you should always try to imply to your guests that the wine you are serving is good quality at a correspondingly upmarket price. The worst you can do is to say it was a bargain at Joe’s. And as I said before, also make sure the label itself looks serious.
I was at a barbecue party in the summer held by a well-off relative, who knew that I was interested in wines. Some people I dine with have noticed that I always study the label and they put the bottle where I can’t reach it. Anyway this relative, who is a wine drinker himself, said that he had consulted his wine merchant, who had recommended this Italian Sangiovese. I assume this means that my relative paid a good price for it. Good try, but the wine was mediocre and I would not have served it. He should not have served an unknown wine to guests, when he has a wine cellar. I don’t know why people do things like that.
By the way, one purpose of a wine cellar (or other suitable storage) is to be able to store those wines which need long cellaring, for example Bordeaux. A lot of French wines need to be kept for 10 years or more, and if you let the supply chain do it, it may cost a fortune. A wine may be expensive because it is good - because it has been well stored for many years.
From personal and anecdotal experience, I think you are right that families drink cheaper wines at home when they are not entertaining. In countries with a wine drinking tradition such as France, Italy, Spain and Portugal, families out in the country tend to drink cheap local wines of low quality from the local store. I have been given stuff which is undrinkable. The problem is, there is often no tradition of branding and marketing, partly because the volumes don’t justify it. Cartels and duties hinder the import of foreign wines which would undermine the local wine industry. Patriotism is also a factor.
Regarding cooking for other people, my wife only does it when we get a corresponding invite from them. I know that there are problems of who does the cooking and the location of the kitchen, which are not always easy to be solved.
.