Technicolor models offer ways to break EWB that do not involve higgs, but do predict new observations at LHC energies. Based on precision WW scattering, unitarity would be violated without the Higgs mechanism. So if the Higgs, or something that plays its role, is not found, unitarity is violated which may mean QM needs to be revised. If the Higgs, or something like it, is not found at LHC/TEV what would be the most Nobel-prize winning route 1- reformulate QM, 2- QM is wrong, unitarity is not preserved 3- maybe there is no true Electro-weak unification 4- consider other sources of Higgs field like neutrino condensates? perhaps dark energy? 5 perhaps preons or all particles are composites? Maybe NOT finding the Higgs is a lot like not finding the luminerous aether.