Classically, whatever falls into the singularity at ##r = 0## just disappears; it doesn't get converted to something else. The mass (meaning the ##M## that appears in the Schwarzschild line element) is not "stored" anywhere except in the geometry of the spacetime as a whole.
When we add quantum gravity to the mix, our current best guess is probably that whatever falls into the black hole eventually gets converted into Hawking radiation and is radiated back out. But that's only a best guess; we won't know until we have a good theory of quantum gravity. And even the best guess I just described isn't backed up by anything very strong; there are plenty of speculations in this area that can't be tested against each other experimentally, now or in the foreseeable future.
If the best guess I gave above is correct, then baryon number isn't actually conserved; it's only approximately conserved, and deep inside a black hole is one of the places the approximation breaks down. (Actually, it probably breaks down in the early universe as well; the fact that our universe contains more matter than antimatter, when it probably started from a state at the very end of inflation that was matter-antimatter symmetric, indicates that baryon number was not conserved back then. But that's another area where we don't really understand what's going on.)
Charge is conserved, but any black hole of significant size is probably going to be electrically neutral, just because if it happens to get some charge, by having charged matter fall into it, it will attract opposite charges which will fall in and neutralize it again.