Are you asking how you see an object as red? Or are you asking why does a red object absorb blue and green (and all other wavelengths), but not red?
You see an object as being a certain color b/c it's absorbing all the colors that it isn't reflecting... Okay, that's obviously circular... but here's what i mean... There are additive colors which are in the form of "light" and there are subtractive colors, which are "objects" or pigments. Take the example of using red, green and blue lights in the proper ratio to give white (sort of white, let's not get into the issue about color reproduction with RGB, and it's not 1:1:1 in terms of optical power, it's only 1:1:1 if you account for how our eyes respond to different wavelengths, which units like lumen and candella take that response into account, so 100 lumens of 550nm appears as bright as 100 lumens of 650nm, but the 550nm is less optical power). Anyhow, if you aim "white" light at an object and it appears red, then that roughly means the object is absorbing blue and green (and everything else other than red) so all that's left to "leave" the object is red.
It can get complicated though b/c reproducing colors isn't really as simple as, "all you need to make any color is RGB." but I'm not going to get into that.
Is that what you are asking, why do we see a red object? Or, are you asking the harder question to answer, "How/Why does the red object absorb blue and green, but not red?" (anything I've ever read just says things like, "The phsyical properties of an object determine what colors are absorbed."
Talking about lumens and optical power got me thinking once again that even with all the advancements in high output flourescents, LEDs, and even unconventional microwave-sulfur lamps, we're still very inefficient at creating light. Even the most efficient light sources (like LOW pressure sodium) are around 200 lm/watt, but yet 1 watt of luminous power is over 600 lumens at 555nm.