NEW YORK (MarketWatch) -- The Sarah Palin Phenomenon is doomed.
But it's not because of her lack of foreign policy experience or her deer-in-the-headlights look during part of her interview last week with ABC's Charles Gibson.
The primary reason why the Palin bubble will burst is that the media will decide that they are bored with her. They'll need to move to shine a light on a fresh issue or individual.
This is how the world works in the age of 24/7 news cycles. Whether the subject is Britney Spears, Michael Jordan or Sarah Palin, we inevitably raise stars to mythic levels, out of all reasonable proportions. Then we knock them down. . . . .
It isn't a case of quixotic behavior by reporters and editors. Internet sites, blogs and cable news operations all thrive on presenting fresh headlines and updated story angles as often as possible so readers think we're on top of things. The news world moves at warp speed.
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Gibson, as dignified a newsperson as America has now, treated Palin fairly and didn't resort to hectoring her with "gotcha" questions, either.
Palin's supporters may be chagrined that their candidate didn't sound more self-assured or expert when she discussed Alaska's relationship to Russia. But Gibson didn't try to trip her up. He pretty much asked the kinds of questions I would have put to Palin as well.
Gibson treated her with the respect befitting a vice presidential candidate. ABC, while discussing the interview Friday on "Good Morning America" unleashed political correspondent Jake Tapper to assess the "truthiness" of Palin's remarks on the ABC show.
The television networks appear to be treating Palin carefully, trying hard not to seem sexist or liberal or come across as intellectual, big-city bullies.
When ABC noted that Tapper had found a few holes in Palin's comments (though nothing Earth shattering), the network took pains to add that it, too, would be dissecting the statements of Joe Biden, the Democratic vice presidential nominee.