From a google search I did just now I got
this page, which doesn't seem like anything special, but which does mention a term called "kinetic linking" that seems important. I was thinking about the relationship between physics and martial arts a while back (I'm a martial artist) and one thing I realized is that the collision of your fist and their body is much more complicated than simply transferring the momentum of your fist to their body. If you tense up your muscles at the moment of impact of your punch, if you keep your elbow anchored (i.e. don't stick it out or up), if your legs are in a strong position when you make the hit, and whatever else it takes to make your body stronger in the direction of the punch, then your punch is more effective.
(I was going to say "your punch has more power" but I'm too unsure of the physics to know if that's right. It may not even be relevant. If you were to tell your opponent to wait a minute, then run to your local speaker store and buy a sound system, connect it to some power supply in whatever alley you happened to be in, then played high volume rock music, it's possible a lot of power would be transferred into his body, but it wouldn't be effective. The moral of the story is that for martial arts physics you'd need specific, appropriate terminology.)
Anyway, my guess is that the above statement I made about making your body strong at the moment of the punch is correct because of the following: When you punch, the first force exerted is due to the normal force acting against your fist. Instantly, your fist begins to recoil, and that recoil energy is transferred backwards until it either gets absorbed by some part of your body (say, if your back knee turned outwards, causing your body to rotate) or it becomes reflected somewhere, perhaps off of the floor due to the friction between it and your feet, perhaps just due to the way waves tend to reflect when they get to a region of a different index of refraction. So, in summary, I think the main part of the effectiveness of the punch is due to controlling the propagation of waves within your body.