Centre of rigidity is somewhat analogous to centre of mass. Mass produces a resistance to acceleration; if the force is through the centre of mass then the resistance from the masses either side of the line of action balance and no rotation occurs. Rigidity (of the building) produces a resistance to movement (of a floor, laterally); if a lateral force is applied through the centre of rigidity then the resistances either side of it balance and the floor does not rotate.
When a seismic movement shifts a building sideways, the floor's inertia acts as a force resisting that movement. This acts through the centre of mass of the floor. If that is not the centre of rigidity then the floor will rotate.
This is all from reading
http://www.eng-tips.com/viewthread.cfm?qid=68312. I'd not heard of the concept until reading your post a few minutes ago, so I may have misunderstood.