Well, if you want to go the patent route, you spend about $20,000 on a good patent attorney to help you write the patent and follow through the entire process to get it approved (if you write it yourself or get one of those hack attorneys to do it, you will instead spend $50,000 on litigation when Heinz finds some loophole in your application and insists it infringes on a current design already covered in one of their patents, then makes your bottle without paying you another dime because it's already their patent). After you own the patent rights, you can then negotiate a license with anyone who wants to use your bottle design. You negotiate the fee for them to purchase the license. Keep in mind that unless it's really something spectacular that they couldn't possibly resist, or wouldn't want to see sold to their competitors, they might not be interested. But the licensing is where the money comes from if you have a patent on something you'd never use or market yourself.