http://www.businessweek.com/autos/content/jan2006/bw20060119_391332.htm [Broken]Startup Plans 330-MPG Hybrid
Accelerated Composites will use cutting-edge materials and manufacturing methods to design a super-efficient car that sells for less than $20,000
Accelerated Composites is a Carlsbad-based startup that aims to disrupt the car design status quo by developing a low cost, 330 MPG hybrid car to be manufactured in Southern California and sell for under US$20,000. The company's two-seat passenger car is constructed from lightweight composite materials and is extremely light, which according to the company, will enable the diesel/electric hybrid to post 330 MPG fuel efficiency in normal city and highway driving and demonstrate acceleration and handling similar to that of a Honda Insight. Dubbed the Aptera, the vehicle achieves these remarkable numbers through the use of cutting-edge materials, manufacturing methods, the lowest drag coefficient of any production car and a maverick design mantra.
Unique, optimized aerodynamics gives the Aptera a drag form factor that will be lower than any mass produced car in the world. "It looks like nothing you've ever seen because it performs like nothing you've ever seen," says Accelerated Composites founder and CEO Steve Fambro. "What we've done is changed the way cars are thought of and designed. Rather than designing to a styling aesthetic, like the big auto makers do, we hew to an efficiency and safety aesthetic. When you do that, math and physics mostly dictate the shape of the car, and in this case, math and physics look awesome."
But aerodynamics is only half of the equation. The other half is weight. The Aptera is made almost entirely of lightweight composites, making it one of the lightest cars on the road. Yet this savings does not come at the cost of safety. In fact, the construction of the car is based on the driver-protection "crash box" or "safety cell" found in Formula One race cars.
So why aren't the Big 3 Detroit car makers doing this?
Inertia of large corporations.
"They have many billions of dollars invested in factories and infrastructure for making cars the old-fashioned way. They couldn't walk away from that if they wanted to. This is something that only a new company can do, and that's where we come in. We are going to disrupt the status quo."
"We're very serious about this. We're going to produce and sell these cars," says Fambro.
"We've got a perfectly timed, market busting product. We have a great team of world class engineers and designers, high-powered marketing and sales experience, and a solid business plan".
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