Add To Win API Send To Menu for VLC Project

[rxwontfit]

When right-clicking any file in Windows Explorer, there's a SEND TO menu. I want to add to this menu. My colleague and I are attempting communication over a visible light channel for our senior year electrical engineering project. What I'm imagining is right-click->Send To->VLC. There will be a process running in the background that detects this event, encodes the data if need be, and fires it out the serial port. Any ideas how to add to this menu, and get a program running from it?

 

[Coin]

Google search for "windows sendto menu"

http://support.microsoft.com/kb/310270

http://lifehacker.com/136345/customize-windows-send-to-menu