The press release on Science Daily seems to exaggerate greatly some of the claims made in the paper. For example, the quote above that you used is misleading; it suggest that the authors had control over the location where they changed the voltage gradient and could control the strength of the voltage gradient. In reality, the authors could do neither. In order to induce ectopic eye development, the authors injected the mRNA for various ion channels into a frog embryo at the four cell stage. As the cells divide, the injected mRNAs get randomly segregated into different cells of the developing embryo, and the ion channels transcribed from the mRNA then cause some of the cells to have a higher membrane potential than normal. This intervention causes only 7.5% of the injected embryos to show complete eye structures on different parts of the tadpole's body (although the Science Daily press release claims that these structures are working eyes, I see no data in the paper showing that the eyes are functional). Because of the limitations of their mRNA injection method, the authors cannot control where the eyes develop. Furthermore, the claim that changing the membrane voltage to match that of eye cells is not investigated; the authors have no control over how much the voltage channels affect the membrane potential during development nor do they attempt to quantify the effect.
Now, a really cool experiment would be to use some of the recent developments in
optogenetics to design a system where the experimenters could control the precise location of the voltage perturbation as well as the strength of the voltage perturbation. To do this, you would engineer the tadpoles to express channelrhodopsin, an ion channel whose activity is controlled by blue light. Such a system would allow the experimenter to selectively depolarize a subset of cells in the embryo by simply shining a blue laser on those cells. By including some sort of voltage-sensing mechanism (i.e. a calcium-sensitive fluorescent dye or a voltage-sensitive fluorescent protein) that allows the experimenter to monitor the voltage change to the cell, one could automate a feedback loop to control the laser intensity in order to set the strength of the voltage perturbation (as demonstrated by http://dx.doi.org/10.1038/nmeth.1700 ). An experimental system like this would allow the researchers to look at the role of voltage in eye development much more quantitatively.
Now lest I sound overly negative about the study,
I do want to point out that the experiment is a really nice demonstration that changing membrane potential is sufficient to induce eye development. Is the result so mind blowing? Perhaps not. As the authors point out in their paper, cell contain numerous voltage-gated calcium channels that will open when cells become depolarized. Opening these channels let's calcium into the cell and calcium ions are very well known to have a number of roles in cellular signaling and in regulating gene expression. Indeed, the authors show that they can prevent their mRNA injection procedure from creating ectopic eyes by adding drugs that block voltage-gated calcium channels, providing some nice data that demonstrate the role of calcium signalling in eye development.