I'm replying here to my own question, as a contribution to the Forum:
Even after having received the answers to my question, I continued to be concerned, and finally realized the answer is simple and obvious:
The name of the field is "Relativity" and the key is right there - we're talking about how different observers will measure the same events. Different observer's points of view are expressed as observations from different reference frames, and "reference frames" is simply another way of saying "coordinate systems," so of course coordinate transformations are found everywhere in General Relativity.
The second reason is that:
-For generations whe have dealt with coordinate translations, rotations, and moving coordinate systems without thinking much about it.
-In Special Relativity we add the Lorentz Transformation (and have to think a good bit about that).
-One of the basic lessons of General Relativity is that there are no preferred coordinate systems, so now we must deal with arbitrary coordinate systems and their transformations, and learning to do this is an essential part of GR.