Ah. I finally see what this is all about now. You have a cone (2D surface) suspended somewhere in 3D space. The parameters u and v represent a grid of coordinates that you have inscribed onto the surface of the cone. You are expressing the locations of all the points on the surface of the cone in 3D space parametrically in terms of the inscribed coordinates u and v by writing: ρ=ρ(u,v), θ=θ(u,v), and z=z(u,v). The game is: you tell me the inscribed coordinates u and v of a point on the cone, and I will tell you the polar coordinates of the point, as well as the equation for the position vector [itex]\vec{r}[/itex]drawn to the point from the origin of the 3D spatial polar coordinate system. Your job is to determine the equation for a differential position vector [itex]d\vec{r}[/itex] within the surface of the cone joining the point (u,v) to the neighboring point (u+du, v+dv). This differential position vector must be expressed in terms of du and dv. Note that, in this problem statement, we are assuming that the functions ρ=ρ(u,v), θ=θ(u,v), and z=z(u,v) are specified in advance and that you do not have to determine them.
I can tell you right now that there is something a little wrong with the problem statement, because in polar coordinates, a position vector [itex]\vec{r}[/itex] drawn from the origin to any point is space does not have a component in the θ direction. The equation in your problem statement for the position vector does feature a θ component. But, we are going to let that slide for now, in favor of working out the general methodology for solving a problem like this one.
So we are going to write:
[tex]d\vec{r}=\frac{∂\vec{r}}{∂u}du+\frac{∂\vec{r}}{∂v}dv[/tex]
Your job now is to evaluate the two partial derivatives in this equation, taking into account that [itex]\vec{\hat{e}_r}[/itex] and [itex]\vec{\hat{e}_θ}[/itex] are both functions of θ, and θ is a function of u and v. Do you want to take a shot at deriving those partial derivatives, or would you like me to help a little more?
Chet