SUMMARY
The expected value of a cup of coffee in the Flip a Lid contest is calculated to be approximately -$1.37. This value accounts for the purchase price of $1.50 and the probabilities of winning various prizes, including 50,000 free coffees, two TVs, a snowmobile, and a sports car. The calculations involve determining the probabilities of winning each prize and the associated net gains or losses. The final expected value reflects the overall loss to the customer when participating in the contest.
PREREQUISITES
- Understanding of probability theory
- Basic knowledge of expected value calculations
- Familiarity with prize distribution and its impact on value
- Ability to perform arithmetic operations with fractions and decimals
NEXT STEPS
- Research advanced probability concepts in game theory
- Learn about expected value in marketing promotions
- Explore statistical analysis techniques for contest evaluations
- Study consumer behavior related to promotional contests
USEFUL FOR
Mathematicians, statisticians, marketers, and anyone interested in analyzing promotional contests and their financial implications.