Honda's advertisement "The Cog" has garnered attention for its impressive use of physics, showcasing a chain reaction of parts that interact in a visually captivating manner. Observers note that the second wheel on the ramp accelerates after colliding with the third, leading to discussions about the techniques used in the ad. Some speculate about the possibility of trick photography, while others clarify that the physics involved is legitimate, attributing the successful execution to meticulous engineering. It is mentioned that there were 606 failed attempts before achieving the final result, which adds an interesting layer to the campaign's message of persistence. The ad was filmed in one continuous shot, prompting interest in the making-of process and suggestions for a longer version as a short film. The discussion highlights the blend of creativity and technical skill involved in producing such a unique advertisement.
