Greg – Cookies are indeed used to track a user’s habits and to extract personal information. The first link is to the Avenue A site re: their policy statement which provides the information copied below it. The second link is to the Atlas site referred to, and the relevant paragraph from their privacy statement. As you will note in the Atlas policy, it is not necessary to “click on the advertisement”, it simply needs to be viewed!
http://www.avenuea.com/privacy/
AVENUE A privacy statement:
Last updated March 24, 2003
Avenue A and its parent company aQuantive, Inc. (formerly Avenue A Inc.) considers Internet user privacy to be of paramount importance. Avenue A utilizes technology provided by the Atlas™ Digital Marketing Suite for planning, serving, analyzing, managing online campaigns and setting Atlas DMT cookies. For more information about the use of cookies, web beacons, and opting out of Atlas DMT cookies please click here to review the Atlas DMT privacy policy.
http://www.atlasdmt.com/privacy/general.asp
Privacy and Data security statement from the Atlas site:
Our Use of Cookies
To improve the success of marketing campaigns, Atlas DMT uses a common Internet technology called "cookies." Cookies are tiny packets of information that we generate and store on people's computers “when the computer browser views one of our client's advertisements. Cookies are associated with a specific computer and a specific Internet browser program (i.e., Netscape Navigator/Communicator or Internet Explorer). You can think of a cookie as a sign that says, "This computer browser was here". It tells us the computer's browser has at some point viewed one of our client's advertisements. The cookie does not include your name, address, phone number, email address, or anything that identifies you. (Me - Do you believe that?) It's an anonymous number that we assign to that Internet browser and computer just to tell us we've seen this browser at a site where one of our clients advertises. We assign a cookie to every user who visits a website where an Atlas DMT banner is displayed and where our web beacons (see discussion below) are placed. Many web companies use cookies to help tailor web pages to the user's unique needs and interests, based on either a user's past actions when visiting a website, or based on ways a user has chosen to customize the website. Atlas DMT uses cookies solely to track advertising effectiveness and to select the best ads to serve. One example of this is measuring how often an anonymous user sees an ad; among other things this helps us ensure that the user is not shown the same ad over and over again.
A class action lawsuit against Avenue A failed, not because of it’s merits, but because it did not meet the $5000.00 minimum damage threshold.
If “Avenue A” cookies are installed and you complete an on-line transaction for a loan, or a purchase, that data is collected and transmitted back to them. You rely entirely on the ethics of the company as to its potential use.
The shareware program “Spybot” can be used to filter out the sneak attack of Avenue A and other similar spy ware pests.[