in my own recent work, i noticed that although in many ways "Prym" varieties were analogous to jacobian varieties, still many of the properties of jacobins were unknown for pryms, like multiplicity of the points of the theta divisor, the riemann singularities theorem, so i tried to establish this for pryms. the first and lowest hanging case was noticing that as above, in a certain rather general case, the old proof actually still worked.
i.e. the kempf proof of rst for jacobians stated that if a certain map were birational and had smooth fibers, and the derivative was injecftive on the normal bundle, then the tangent cone to an image points is the image of the normal bundle.
My coworker and i noticed that birationality was not needed for this, just smoothness of the fibers and the rank condition on the derivative. this gave a new result, although perhaps known to some experts. to boost the significance of this easy result, we gave also some applications.
later we proved a more precise result on exactly when this happens by different techniques. this attracted attention from other workers who obtained stronger results and more important applications. i would have liked to do those too, but at least we got it started.