They always put that sliding-contact illustration (constant B, find E) in all the E-M books and they, apparently, leave it as a homework problem to show that it is equivalent to the Lorentz force. You have to accept that it’s OK to increase the area by sliding the contacts, however. (Alternately, you could imagine that the lateral, stationary, conductors are stretchy, or maybe install springs in place of the sliding contacts. In the old days they‘d dip the ends of the wires in troughs of mercury.)
If you let the distance slid be equal to vt and the length of the sliding conductor be Dy, then, since the generated voltage will be small, De, the linked magnetic flux will be:
B vt Dy, and De = BvDy. The electric field, E = de/dy, so E = Bv.
Looking at your drawing, you can see that the directions of E, B, and v agree with the vector notation in v´B . The important thing is, that one side of the loop is moving and the other is stationary (For small t, the lateral sides will be negligible.) The stationary side represents the fact that the Lorentz force is observed by stationary observers.
If you were raveling along with the moving side of the loop, the Lorentz force would be difficult to measure because your instruments would be subjected to the same v´B forces as the loop.
If your instrument were a charge on a spring, for instance, at the terminals at the stationary side of the loop, the generated voltage would cause the charge to deflect the spring. But, if the instrument were moving along with the moving side, the magnetic field would create a force on the charge that just cancels that generated by the moving conductor.
But, I do agree, however, that the Lorentz force is much more “user friendly” than flux linking.