How unwelcome songs get stuck in our heads - and how to unstick them

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Earworms, or unwelcome songs that get stuck in people's heads, can cause significant annoyance and frustration. The term was introduced by James Kellaris, a marketing professor, highlighting the phenomenon's prevalence. While various treatments exist to alleviate earworms, there is currently no definitive cure. The discussion also draws parallels to Richard Dawkins' theory of memes, suggesting a deeper psychological connection. Understanding earworms can help individuals manage their impact on daily life.
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ALBANY, N.Y., Oct. 20 — Unexpected and insidious, the earworm slinks its way into the brain and refuses to leave. Symptoms vary, although high levels of annoyance and frustration are common. There are numerous potential treatments, but no cure. “Earworm” is the term coined by University of Cincinnati marketing professor James Kellaris for the usually unwelcome songs that get stuck in people’s heads.

http://www.msnbc.com/news/981181.asp?cp1=1
 
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This sounds like a variation on Richard Dawkin's theory of memes...
 

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