Is HeadOn! Just Homeopathic Candle Wax?

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The discussion centers on the product "HeadOn," marketed as a headache remedy but composed primarily of homeopathic candle wax. The product's active ingredient, potassium dichromate, is present in extremely low quantities and is known to be carcinogenic. The marketing strategy relies on repetitive advertising to create brand recognition, targeting consumers who may lack scientific understanding. Despite its questionable efficacy, the product generated significant revenue, raising concerns about the pharmaceutical industry's focus on marketing over research and development. The conversation also touches on the broader implications of marketing strategies in the pharmaceutical sector, with a notable percentage of revenues already allocated to marketing efforts.
Rach3
I'm rather amused to find that the product behind "HeadOn! Apply directly to the forehead!" is actually homeopathic candle wax. For those who've never seen it, this product is a purported headache medicine, the advertisements for which are intentionally aggravating. A phrase is repeated a dozen times (like minimalist music), so as to provoke the targets and ingrain the product's image in their minds. Apparently, the target audience is the scientifically illiterate.

The "active" ingredient is potassium dichromate present only in ppm (part per million) quantities, which is very fortunate since chromium (VI) compounds are carcinogenic as well as exceedingly toxic (msds). There's also about a ppt (part per trillion) of some flower extract, as well as menthol (makes your skin cold.) The rest is inactive ingredients (mostly wax).

The best part? Miralus' scam raked in half a billion in revenue. :eek:

As noticed at
http://en.wikipedia.org/wiki/HeadOn,

confirmed by official product information at
http://www.walgreens.com/store/product.jsp?id=prod1806169 .
 
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The real question is, how soon will the established pharamceuticals drop their expensive R&D programs and go full-time in marketing. That's where the money is.
 
:-p I thought this was for acne... but now it seems like it would cause acne. :-p
 
Rach3 said:
The real question is, how soon will the established pharamceuticals drop their expensive R&D programs and go full-time in marketing. That's where the money is.

The pharmaceutical companies are already spending 25% of their revenues on marketing. 18% goes for R&D. Intense marketing definitely works for just about anything.



http://www.retrojunk.com/details_commercial/1054/

As for the "Head On" commercial it is considered to be an inovation in modern? advertising.

viagra anyone?
 
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