StatGuy2000
Education Advisor
Gold Member
- 2,068
- 1,161
russ_watters said:Er, you actually agreed with me but did the analysis wrong and concluded incorrectly that you disagree. I'll re-arrange the discussion and start with the agreement, then explain why it is total agreement, not partial agreement:
Agreed.
And here's why our agreement is complete, not partial: "superior quality" and "cheaper" are the same thing. Here's where the error is:
The hidden assumption here should be that "starting price" cars are equivalent, but based on the previous quote, I don't think you believe that, and neither do I. You can't compare cars that are both different quality and at different price points - it doesn't tell you anything. You have to levelize one or the other (or both separately). For counter-example following your lead, I could say a $27,000 Chevy is a better car than a $22,000 Chevy. It's an obvious and therefore pointless statement. Well it's just as obvious and pointless to say a $27,000 Toyota is better than a $22,000 Chevy*. Of course it is!
The properly levelized real question is whether a $27,000 Toyota is better than a $27,000 Chevy. I think so and I'm reasonably certain you agree. In fact, I'm reasonably certain this levelization is a hidden assumption in your first statement: "Japanese vehicles were...known for their superior quality..." for equivalent priced vehicles.
The other side of the coin tells us why better = cheaper. If a $27,000 Toyota is better than a $27,000 Chevy then is is also true that a $27,000 Toyota is cheaper than an equivalent quality Chevy. Or, since Chevy's quality is inherently lower, you have to pay more to get the same quality.
How much exactly I don't know; "quality" is subjective. But per my previous post, if the difference is $2,000 (American), that's enough to drive GM to bankruptcy. And that's the point of all this. If $2,000 is the difference between profit and bankruptcy, for GM, what's a $7,500 price swing for Tesla going to do?
*Or for the Telsa buyer's perspective: a $47,500 Tesla isn't better than a $40,000 Tesla with $7,500 in incentives.
Asides:
Yes, this was a contributor too, and in particular it hurt GM and Crysler in 2008 because the one-two punch of higher gas prices and a weakening economy drove people toward smaller cars. As the article I linked in the previous post shows, the cost-competitiveness problem predated the recession and gas price spike, but that provided a 1-2 knockout punch that bankrupted both in the same year.
Incidentally, I used primarily this analysis to select to buy a Kia Optima instead of a Toyota or other. I set a price ceiling and bought the highest quality car I could get for that money.
Russ, I see what you are getting at here -- in essence our "disagreement" really hinged on the semantics on what we mean by "expensive" or "cheaper". You were comparing two vehicles by levelizing the quality or price and then comparing the two vehicles. In essence, I was levelizing by looking at fixed categories (aka classes of vehicles based on size) and then cross-checking the price. But you and I are in agreement on the broader points.
I suppose one thing neither of us knows (although my suspicions are the same as yours) is what would happen if a Tesla (pertinent to this thread) has a price increase from $40,000 to $47,500. One reaction is whether the Tesla consumer primarily looks to purchase the vehicle on price in comparison to other competitors. From the Tesla's buyer's perspective, you are right that a $47,500 Tesla isn't better than a $40,000 Tesla with $7,500 in incentives. But is a $47,500 Tesla better than a $47,500 competitor vehicle (whatever that competitor vehicle may be) -- in other words, is there more value coming from that Tesla than a similarly priced vehicle?
If the answer is "No" to the consumers that Tesla is targeting, then I'm afraid that this could very well push Tesla into bankruptcy as you suggested earlier.

