Yes, but the fact that one cannot be continuously transformed into the other is not. So there are two orientations, which we can label however we want, and given any physical object, we can check which orientation it can be continuously transformed into and which one it can't. The result of this check is independent of any coordinate choice or any choice of labeling of orientations; that is the sense in which a physical object has an orientation that is not a convention. (The only complication here is that some objects, for example a perfect sphere, will not have an orientation in this sense.)