The gold standard for measuring the shape of a nucleus experimentally is a measurement of the static electric quadrupole moment. I believe this can be done with electron scattering, or possibly by measuring hyperfine splittings. The next best thing is to measure a transition electric quadrupole moment. One often sees, e.g., a nucleus in a 6+ state emitting an E2 gamma-ray and ending up in a 4+ state, with the half-life being much too short to be explained except as a collective motion. (It is also possible to get collective E2 transitions from vibration, though.) Often the simplest and most straightforward way to see that a nucleus is deformed is that it has a ground-state rotational band with spins that go 0+, 2+, 4+,... (assuming even-even) and whose energies follow a J(J+1) pattern. So anyway, this is all extremely well established, and has been since probably the 1960's.